Danielle Dahl, Author at Inscrib'd

12 Ways To Increase YouTube Views Without Begging Your Family

So you’ve uploaded an awesome video but no-one is watching? To increase Youtube views, you need to optimize your video description, title, thumbnail image and other elements not actually related to your recording. Getting thousands of views is every Youtuber’s dream.

YouTube videos can be big business making ordinary people into celebrities. Justin Bieber got his start on YouTube and without YouTube, Gangnam Style would not have become the smash hit of 2012.

With over 4 billion hours of video watched and over 1 billion unique users visiting each month. Are your videos included in that number or are you having trouble getting people to view them?

We have done the research and found the 11 most essential things you need to do to increase YouTube views.

1. Optimize Your Title To Increase YouTube Views

Choosing the best title is very important, whether it is for a website, blog article or your YouTube video. Justin’s article How Copywriting Killer SEO Page Titles Destroy The Competition goes into more detail about how to do this.

Your title needs to include the keywords you are focusing on and use the words that people are searching for. To find suitable keywords, try using the Google AdWords Keyword Tool and see how much search traffic each keyword gets through Google. This would be a good indication of similar searches in YouTube.

increase youtube views

Also type your keyword into the YouTube search box to see autocomplete suggestions. This will give you some ideas of what people are searching for. Try using phrases such as ‘How to…’ and “Why is…’ in your title can also prove useful in getting more views.

2. Optimize Your Description To Get More Views On YouTube

The very first thing you need type on the first line of your description is your URL in the form of http://yourwebsite.com

This ensures visitors know who you are, where to find you and it’s good for SEO. You should also have a call to action, telling visitors what they should do next. Be sure to use keywords and keyword phrases in your description and write it like a brief blog post. Search engines and viewers will appreciate it!

3. Use Annotations

When watching videos on YouTube, do you notice the text that comes up asking you to subscribe or go to a website? They are called annotations and they allow your viewers to click through to other videos, subscribe, give you the thumbs up or down or provide information.

Annotations are another great way of promoting your online presence as they can tell or ask viewers to do certain things. For help on creating annotations on your video, click here

4. Ask For Subscribers

Subscribers of your YouTube channel will be notified when you post new videos and you’ll show up on their home screen.

The key to getting more subscribers is actually asking for viewers to subscribe from within your video or in an annotation.

Most viewers don’t subscribe to videos unless they’re prompted to do so. It pays to verbally ask viewers to subscribe.

However having a whole heap of subscribers alone does not guarantee that you will get a lot of views, but they are one way of instantly marketing your new videos to the world for free.

5. Give Video Responses To Other Videos

Video responses are a super effective way of getting more views of your videos, although they are relatively uncommon compared to written comments. This could be a good thing by making you stand out from the crowd.

When your video reply is watched by others, they are more likely to watch one or more of your other videos, as they have been ‘introduced’ to you via your comment.

6. Leave A Written Comment on Related Videos

Most feedback is given in the form of written comments below a video. You can leave a comment on related videos that link and give the link to you own video. Be careful though, as you don’t want to be spammy and give the YouTube community the impression you’re just out to promote yourself.

7. Create A Playlist

Build a playlist, which is a group of all your videos that automatically play one after the other. Viewers have the option to only watch the one they have searched for, but will most often continue watching the rest of the playlist.

Your playlist can also be embedded in your website or blog. One good thing about a playlist is that it will also show up as a playlist on YouTube’s search result’s, along with your individual videos, giving you more search results for viewers to click on.

8. Collaborate With Other YouTubers

Collaborating with others is a great way to increase YouTube views on your videos. This is because you will be ‘talking’ with two different audiences, theirs and yours.

Viewers of your collaborator’s videos are going to cross over to your channel and vice-versa. This can be done in a multitude of ways such as interviewing each other and posting the videos, embedding their videos on your website, commenting on each other’s videos with video responses or promoting their videos on your videos.

Collaborating with a new user is great, not only will they be happy to have somebody help promote their videos and increase their viewings, but they just might end up with a larger viewing audience than you in the future and can repay you in a big way.

9. Be Consistent

Regularly post videos on your channel. If your subscribers know that you post two videos a week, they are more likely to come back regularly and check what you have uploaded.

If you must upload videos frequently, two a day is probably the maximum because subscribers only have room for four new videos to be promoted on their subscribing lists. If you upload too many in a short period of time, you could fill their list with only your videos, the equivalent of spamming. The consequence is that you could lose subscribers, unless they absolutely love you.

10. Be Addictive

Your videos need to be attention grabbing, interesting and fill a need for your viewers.

Videos which are in the form of tutorials are generally well received because people always want to learn something new. You can also try creating videos in a series, leave the ending wide open or create follow ups to get more views to your channel.

If you give a step by step guide to do something, you are also likely to get repeat views because very few of us can actually take in a lot of information in one time and will require multiple viewings in order to understand something fully.

11. Know Your Audience And Time Zones

Choosing the right time to upload your videos is important, as well as who and where your target audience is.

You don’t want to choose a time when your audience is asleep or busy at work. So do some research and try a few test times to see when your new uploads get the most views. Remember that in order to get your video on the most viewed and discussed list on YouTube, you only have a 48 hour time limit from the upload.

So choose a time wisely when you are going to get the maximum number of viewings immediately so you can take advantage of this. Check you video statistics, taking note of the countries and age group, and gender of your viewers.

12. Don’t Just Leave The Default Video Thumbnail

After you have uploaded your video, YouTube will give you the choice of 3 thumbnails to represent your video. Choose one that is the most interesting or expressive.

Give us a link to your video in the comments! Especially if you mention Inscribd 😉 *hint*

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Tags: increase youtube viewsyoutube

Videos - 05/08/2015

New SEO Strategy: Grab Expired Domains With High PR

When a website with a high Google PageRank score links to your website, some of that PageRank score gets passed on to your site. This can be very beneficial to help your website gain “authority” and trust in Google’s eyes, and therefore increase your ranking within the search engine results.

This successful strategy is guaranteed to earn your website a high PageRank.

How to get quality backlinks from websites with high PageRank?

Google pagerank

Many folks in SEO circles struggle with this problem every day and it’s only getting more and more difficult as time goes on.

Well, do I ever have the strategy for you! Ready?

It’s so simple you’ll kick yourself for not thinking of it before. I’m not going to waffle on too much, so you can jump right in and get to work.

This strategy is time-critical. Delaying only leads to missed opportunities, so take action while reading through this guide.

Firstly, you’ll need a GoDaddy account where you can register for domains that are about to expire.

Stage #1. Find Expiring or Expired Domains

For whatever reason, some domain owners either forget to renew their domain name, or their business goes bust, or they simply don’t care anymore.

When those domains fall out of the redemption period (the time when the original owner can still renew), the domains are released for public registration and anyone can grab them.

It does not matter who originally owned the domain, or what it was used for. Once a domain has expired, you can re-register it for yourself without any concern about legal ramifications.

It’s their bad luck if they want it back. Perhaps you could even sell it back to them for a little profit.

Go to expireddomains.net

First you will see a list of random junk domains, so you’ll need to filter this list for good domains.

expired domains

Click on “show filter”, and you’ll see these options:

expiring domains

Be sure to select “only with DMOZ entry”. Why? Because the DMOZ directory is a human curated list of websites that is a highly trusted source for Google. It is very difficult to get your website listed in DMOZ, so finding domains that are already listed is a HUGE bonus.

Apply the filter and sort the columns by PR (PageRank) or Alexa (3 month traffic average).

SEO Note

You’ve probably got a website in mind that you want to use to earn some money, either by selling your own products or earn through an affiliate program or make money with AdSense. Let’s call this your “money site”.

You want to get as much traffic to your “money site” as possible and that means you want to get great backlinks to it. You could use software like Backlink Beast to automate your backlink building efforts to boost your new domain’s reach.

On the wide expanse of the Internet, there are so many different domain ‘names’ that it doesn’t really matter which ones link to you.

What I mean is that the domain address doesn’t matter, whether it’s perfectmatch.com or somethingirrelevant.com

With this in mind, it doesn’t matter what the expiring domain name’s URL is. All you need to care about are the number of backlinks the expiring domain already has, how much traffic it was receiving prior to expiring and it’s PageRank.

Stage #2. Backorder The Domains

godaddy

If you don’t have a GoDaddy account, create an account first (you’ll find the link at the top of their page).

Now, from the list we’ve generated from expireddomains.net, you’ll want to choose a few of these domains to put on backorder. What does that mean exactly?

GoDaddy offer this service where they are constantly pinging the domain registry and waiting for the very moment a domain is released back for public registration. Not many other providers can do this, because there are over 19 million domains expiring at any point in time. That’s huge!

So, what you can do is ask GoDaddy (through a “domain backorder“), to watch the registry for you and when the domain is available, grab it. Grab it QUICK.

Guess what? This is EXACTLY how I registered inscribd.com. Someone already owned it, but I put it on backorder with GoDaddy. When I got it, I was ecstatic.

Anyway, login to GoDaddy.

To get to the backordering section, click this link again, or you can find backordering through the menu:

All Products >> Domains >> Domain Backordering (under Advanced Domains).

domain backorder Scroll down a bit to see the green box with pricing.

You can enter the quantity to equal the number of domains from your list you want to try grab.

Go through the ordering process and come back here to read on.

Stage #3. What To Do With High PR Domains

Alright, so you’re pumped to get some high PR domains in your possession. Now it’s just a waiting game. You may have to wait only a few hours or it might take a few days or even weeks. It depends on the exact date the domain expires and whether GoDaddy successfully grabs it for you.

If GoDaddy doesn’t get one of your desired domains, you get a credit so that you try grab another one. You don’t lose anything.

So, now here’s the fun part. Please excuse my crude photoshop diagram.

high pr network

What we’re setting up is our own private high PageRank network of blogs that we are in full control over. You’ll only need a handful of these domains to pass on high PR to your money site.

On each domain, setup a new WordPress website (or whatever is easiest for you).

If you don’t have web hosting, have a look at Blue Host‘s packages.

GoDaddy also has WordPress hosting if you want to keep everything under one roof.

I recommend choosing a good looking template and do not fill the website with Ads. The purpose of the domains you’ve just picked up are not to make money directly, but rather their purpose is to pass on link juice (pagerank) using your target keywords to your money site.

I also recommend setting up these website to look entirely independent and separate from your money site. Don’t use the same template and don’t use the same AdSense or Analytics account as your money site. Yes, really. I think it’s good to be cautious and not “tell” google the sites are intimately associated.

If you’re not sure what your money site should be, I recommend reading my article How To Make Money Online With Google AdSense

Stage #4. Article Writing and Target Keywords

Each of your new websites should have a series of articles relating to the topic of your money site.

Don’t duplicate content between sites. Don’t use the same content as your money site. You should spend some time creating unique content for each of your newly acquired domains.

Read 8 Google SEO Mistakes That Will Choke Your Search Ranking

Within the contents of each new site, you can link back to your money site using your target keywords.

BUT…

It is very important that the anchor text you use within the links going back to your money site look “natural” to Google, and not spammy.

The general rule is to spread the type of link text such as:

25% target keyword phrase
15% similar but different target keyword phrase
30% URL, eg “inscribd.com”
30% “click here” or “see more” or other generic links

Read Why Keyword Anchor Text Links Got Smashed By Google

Strategic Conclusion

With this strategy, you can build your own highly targeted, high PageRank network of blogs that are already indexed in Google, have been receiving traffic previously, and have established backlinks.

Very quickly, your money site will start ranking for your target keyword (depending on competition of course) and you can experiment with your new network by changing anchor text to rank for different keywords, increase the PageRank for your money site and – the ultimate goal – get more traffic and more revenue.

For more backlinking strategies, read 10 Easy Ways How To Get Backlinks To Your Website

Disclaimer: Links to 3rd party sites included within this article denoted with /go/ in the URL may result in commission being earned if you decide to make a purchase.

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Tags: backlinksbackorder domainsexpired domainsexpiring domain namesexpiring domainsmake money onlineSearch engine optimizationseo

Technology - 05/03/2015

5 Healthiest Foods Not To Skimp In Your Super Food Diet

Successful people in business are also successful in other areas of their lives and know the best super food to eat that gets them through the day. Their energy levels come down their choice of the healthiest foods to eat for breakfast.

Motivational speaker, Tony Robbins said,

“If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”

As many successful people are incorporating superfoods such as acai berries, salmon, avocado, mangosteen, oats, nuts, eggs and berries into their breakfast menus, perhaps we too should copy their food choices?

1. Acai Berries

Healthiest Foods acai berries

Oprah Winfrey together with Dr Nicholas Perricone, a dermatologist and nutritionist, created a list of the top ten superfoods you should eat every day, which included acai berries.

These power packed berries are grown in the Amazon rainforest in Brazil and taste like a chocolate and berry mixed together. Acai berry are one of the most nutritious foods known to mankind and a bursting with antioxidants, essential fatty acids and amino acids.

It helps promote muscle contraction and cardiovascular and digestive health, as well as reducing the effects of premature aging.

Researchers from Texas A&M University agree and say that if we drink acai berry juice daily, we can significantly increase the amount of antioxidants in our blood, which helps to improve the neurological processes in our brains.

We could incorporate acai berries into our breakfast menu by adding them to our cereal, drinking acai juice or blending them into a smoothie.

2. Mangosteen

Mangosteen Healthiest Foods

Source

Dr Mehmet Oz, host of the Dr Oz Show, created his own list of the top 5 superfoods and suggested that mangosteen would be a great breakfast choice.

Mangosteens are a tropical fruit grown in Indonesia. The Dr Oz Show stated that this delicious fruit is very high in antioxidants as well as in vitamins A and C, both of which assist with improving our brain functions.

While fresh mangosteens can be hard to source, the good news is that is it widely available in juice and tea form So as a breakfast superfood, it is a no-brainer.

3. Goji Berries For Breakfast, aka Chinese Wolfberry

goji berries chinese wolfberries

It has been known for a while about the health benefits of eating blueberries. But Dr Oz has also recommended we eat raspberries, strawberries, blackberries and goji berries. This because they also contain high levels of antioxidants as well as phytochemicals which may kill certain liver cancer cells.

Goji berries may be one we do not commonly hear about. The goji berry, also known as the Chinese Wolfberry, is a bright red-orange berry native to China.

Studies have shown that goji juice can improve our mental wellbeing, happiness, athletic performance and quality of sleep

What successful person would not want all these benefits!

Adding berries to our breakfast can be as simple as eating them raw, stewing them and eating with a bowl of cooked oats or mixing up a delicious smoothie.

Some berries are also available in dried form, such as goji berries so can be eaten like raisins.

Our brains will thank us as we will have given it the fuel required make great decisions throughout the day.

4. Eggs Anyone?

Healthiest Foods eggs

Source

Eggs are a common item in our daily diets. But do you eat them often for breakfast?

Eggs can be boiled, poached, fried or scrambled, making them a highly adaptable breakfast food.

The Dr Oz Show suggests we eat them as they are low in calories, rich in protein and an excellent source of biotin, iron and vitamin B12.

Martina McBride, a big a fan of eating eggs said,

“I believe everything in moderation. But breakfast is important. I have two hard-boiled or scrambled eggs with whole-wheat toast and try to get some fruit in there.”

5. Give Us Today Our Daily Fish

salmon fish

Source

Fatty fish, such as salmon, sardines, tuna and herring are all superfoods which contain omega-3 fats. These important fats help slow the buildup of fat in our arteries, reduce our triglyceride levels and lower our risk of developing abnormal heart rhythms.

Salmon are particularly suited as a breakfast food because it can be smoked, grilled or poached depending on your preference. It is also not strong tasting like some of the other oily fish, which can prove off putting first thing in the morning.

So, tomorrow when you are deciding what to eat for breakfast, try including at least one of these amazing super foods to get your motor running and brain into gear.

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Tags: acai berries acai berry Chinese Wolfberry Goji berries Goji berry Mangosteen super foods superfoods

Health - 04/30/2015

Spare A Billion Dollars? Top 10 Enormous Internet Acquisitions

Household brand names are worth a lot of money to big business and often the sale of these companies can reach 10 figures; well over a billion dollars.

The internet opens the door for many opportunities to either earn a bit of money on the side or to build a wildly successful business that is acquired by a larger company, leaving you laughing all the way to the bank.

While most of us could only dream of our business being sold for a cool million bucks, for others, that’s just not enough.

“A million dollars isn’t cool. You know what’s cool? … A Billion dollars.”The Social Network

Let’s take a look at some high profile Internet companies that have been sold for over a billion dollars.

A Billion Dollars Plus

a billion dollars for alibaba

1. Alibaba : $1 Billion Dollars

Acquired by Yahoo! in August 2005

Alibaba.com is a business-to-business e-commerce company that primarily serves as a directory of Chinese manufacturers, connecting them to other companies around the world looking for suppliers.

Yahoo is currently a 40% share holder in the parent Alibaba Group.

They operate two marketplaces; the first is an international marketplace based in English tailored to global importers and exporters in China; the second is a Chinese marketplace that focuses on suppliers and buyers trading domestically in China.

a billion dollars for instagram

2. Instagram : $1 Billion Dollars

Acquired by Facebook in April 2012

Developed by Kevin Systrom and Mike Krieger, Instagram is a free photo sharing application that first appeared on the iPhone.

Instagram allows users to take photos, apply a filter, and share it across social networks including Facebook, Twitter, Foursquare, Tumblr, Flickr, and Posterous.

The application is compatible with any web-enabled device running iOS or Android.

tumblr

3. Tumblr : $1.1 Billion Dollars

Acquired by Yahoo! in May 2013

Tumblr functions as a subset of blogging that allows users to post quick streams of consciousness in the form of short writing, pictures and video.

Tumblr is very easy to use and is popular with 18-25 year old demographic.

What makes Tumblr different is the “Share on Tumblr” bookmarklet, which allows other Tumblr users to ‘re-blog’ the post on their own tumblr.

Read more: High School Drop Out Demands Yahoo Give Him $1 Billion For Tumblr

yammer

4. Yammer : $1.2 Billion Dollars

Acquired by Microsoft in June 2012

Yammer is a social network that integrates with other systems such as Microsoft SharePoint and enables a “virtual office” for the businesses by connecting employees, content, conversations, and business data in one location.

Employees can create groups to collaborate on projects and share and edit documents. Yammer enables users to collaborate in real-time, using any web-enabled device.

popcap games

5. PopCap Games : $1.3 Billion Dollars

Acquired by Electronic Arts in July 2011

PopCap Games create easy-to-learn and irresistible games for all ages including award-winning hits like Bejeweled, Zuma, Peggle and Plants vs. Zombies.

Their games can be played everywhere on PC and Mac, iPhone and iPad, Nintendo DS, Xbox 360, Facebook.

paypal

6. PayPal : $1.5 Billion Dollars

Acquired by eBay in October 2002

PayPal is a money transfer and payment service that allows individuals and businesses to send and receive money via email, phone, text message or Skype. PayPal connects directly to bank accounts and credit cards.

PayPal created the Gausebeck-Levchin test, which is the blurry box of letters and numbers, created in the early days to help prevent unauthorized access by automated systems.

eBay already had an online payment system called Billpoint, which was quickly phased out after the acquisition of PayPal.

youtube

7. YouTube : $1.65 Billion Dollars

Acquired by Google in October 2006

YouTube is the second largest search engine (after Google) and provides a platform for users to create, connect and discover the world’s videos.

YouTube has partnered with major movie studios, record labels, and web original creators to fill paid channels as well as free, ad-supported video watching.

Read more: 10 Youtube Alternative Video Hosting Sites

doubleclick

8. DoubleClick : $3.1 Billion Dollars

Acquired by Google in March 2008

DoubleClick is a provider of digital marketing technology and services. Companies use DoubleClick for expertise in serving advertising, media, video, search and affiliate marketing

aQuantive

9. aQuantive : $6.4 Billion Dollars

Acquired by Microsoft in May 2007

The second largest acquisition in Microsoft’s history (the largest being Skype), aQuantive became part of Microsoft’s newly-created Advertiser and Publisher Solutions (APS) Group.

On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive.

The group is now simply called Microsoft Advertising

skype

10. Skype : $8.5 Billion Dollars

Acquired by eBay in September 2005 for $2.6 Billion
Sold to Microsoft in May 2011 for $8.5 Billion

The Skype software allows users to make voice and video calls over the Internet. Skype-to-Skype calls are known as VOIP and are free, while calls to landline and mobile phones are charged at competitive rates.

Skype reportedly had over 665 million registered users prior to Microsoft’s acquisition.

Skype’s original name “Sky peer-to-peer” comes from the use of it’s peer-to-peer system (similar to Kazaa/Bit-torrent) rather than a client-server system.

Skype is now available across PC, Mac, web browser, iOS and Android devices and xBox.

Credit: All figures sourced from Crunchbase

Tags: a billion dollarsalibabaaQuantivedoubleclickinstagrampaypalpopcap gamesskypetumblryammeryoutube

Technology - 04/29/2015

High School Drop Out Demands Yahoo Give Him Billion For Tumblr

Tumblr’s creator and CEO David Karp is one of the most successful entrepreneurs on this planet. With his bank balance looking healthy due to the 2013 US$1.1 billion sale of Tumblr to Yahoo, the question on all of our lips is, “How did he do it?”

Like many entrepreneurs, his background and schooling are not typical. David began learning HTML when he was 11 years old and started offering website design services to local businesses.

“I would run around the neighbourhood building little storefront websites. I didn’t want people knowing I was a teenager, because I didn’t want to be sending the wrong impression. I tried to deepen my voice on the phone, but I’d still get mistaken for a girl.”David Karp

David’s mother Barbara Ackerman, encouraged him to quit high school at age 14 to be home schooled. She said,

“It became very clear that David needed the space to live his passion. Which was computers. All things computers.”

David has since reflected on this decision and he feels that in doing so he missed out on a lot of his childhood and the social scene.

“If somebody else had that opportunity…well I wouldn’t not encourage them to take it. I don’t know that I’d be the one rooting for them to drop out of school.”David Karp

During his three years of home schooling, David at age 14, entered into an internship at Fred Seibert’s Frederator Studios, an animation company in New York. At first he went there a couple of times a week, which quickly turned into a full time working week.

The start of David’s career was an “it’s not what you know, but who you know” scenario.

Fred Seibert’s wife became friends with David’s mother Barbara, who was a science teacher at the school which Seibert’s children attended. When Barbara commented on how David was very bored at school, Seibert’s wife told her to send David over to Frederator’s office to meet with Fred.

David made such an impression at Frederator Studios that when an employee heard that entrepreneur John Maloney needed some technical help for UrbanBaby, an online parenting forum, he recommended David for the job.

David Karp Tumblr

When David completed that job in four hours, days ahead of schedule, Maloney consequently hired him as UrbanBaby’s head of product and gave him a small amount of shares in the company.

When UrbanBaby was sold in 2006, David aged 20, cashed in his shares and walked away with several hundred thousand dollars in his pocket. He put this to good use to start up his own company called Davidville, which he based at Frederator Studios.

Davidville, a software consulting company, hired Marco Arment and when he and David had a two week gap between contracts, they started work on their own tumblelogging platform – the early form of “micro-blogging” – a quick and unfiltered stream of consciousness put into writing.

David and Marco were not the first to invent a tumblelog however.

David got the idea from Chris Neukirchen, a 17 year old German national who created a website with a tumblelog called Projectionist. Instead they revised the original concept and turned it into what we now know as Tumblr.

“Tumblr started pretty modestly. I had tried to set up blogs, I tried to tweet, used Flickr and Delicious, I wanted something that allowed me to be more expressive, to present myself in a way I was proud of.”David Karp

David and Marco launched Tumblr in February 2007 and were blown away by the success of something David had only really expected himself to use.

“The day Marco and I launched Tumblr, we set up this stats page to watch registrations. That was a really fun day Overnight we had, like, 30,000 registered users.”David Karp

Tumblr continued to rise in popularity and 2008 saw 25,000 new users register every day. Consequently, in October 2007 David closed down his consultancy business to focus totally on Tumblr.

Davidville was renamed Tumblr Inc. and twenty five percent of its shares were sold to small investors to raise capital to expand Tumblr’s reach further.

With over 108 million blogs on it’s site, in 2009 David was named Best Young Tech Entrepreneur by BusinessWeek and in 2010, he was named as one of the best 35 entrepreneurs under 35 years of age by MIT Technology Review TR35.

David’s big payday came in May 2013 after many months of discussions, Tumblr was sold to Yahoo for US$1.1 billion in cash, of which David is said to receive approximately US$250 million.

He remains working for Tumblr as the CEO.

Does David have any advice for the rest of us about how we too can become sensational entrepreneurs?

“There are enough people in this world, like, ready to screw you, but if you really keep your head up and focus on the things you love, you’re going to do wonderful things.”David Karp

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Technology - 04/28/2015

Pros And Cons Of Buying A Franchise Business

Having a midlife crisis is sort of like reaching the point in our entrepreneurial career when we are looking for something new. No, not being mutton dressed as lamb, nor driving around in small sporty looking cars. Instead we are looking for new entrepreneurial opportunities, such as buying a franchise business.

However starting any business from scratch requires a huge effort, one which we are not all cut out for. This is where buying a franchise is an opportunity that can deliver huge benefits.

But with benefits, there are also possible negatives to becoming a franchisee.

Let’s investigate further and see the pros and cons of buying a franchise.

Pros of Buying A Franchise

You’re in business for yourself, but not by yourself.

Yes, you own the license to operate your own franchise business unit. Yes, you run the day to day management yourself. Yes, you get to keep most of the profits. But no, you do not have to do everything by yourself.

A franchisor will provide a support network of other franchisees that, just like you, also run their own business. The opportunity to discuss common issues and ideas within the support group is a huge plus.

Most likely any problems that crop up, others have gone through and can provide some assistance with.

Brand awareness already exists.

Why reinvent the wheel when we can buy one that already works? A franchise has already had the research, product development and marketing done for us.

This is great, especially if sales and marketing is not your strong point.

Customers already know about the brand and have certain expectations about the product or service it delivers.

When hiring employees, we are more likely to attract high quality people, drawn by a known franchise name.

Financing – easy to get, save and earn money.

A huge plus is that a franchisor is most likely to have good relations with a bank. They can “introduce” us to that bank, which is more likely to lend us money for setting up our franchise because they already know the ins and outs of it.

We can save money because we don’t need to test or research the market and as part of a franchise, and we have bigger buying power which lets us buy the things we need at a cheaper price.

Our ROI or return on investment is also quicker. Customers already know about the franchise name and have already been exposed to marketing regarding our products or services. They are ready made customers just waiting to come in our doors!

Cons of Buying A Franchise

Branding and procedure is tightly controlled.

If creativity and the need to do it your own way are high on your list of priorities, then owning a franchise may not be for you.

When purchasing the license to operate a franchise you are required to sign an agreement which basically says you will play by their rules. If you are not happy to do this, then the road to take is probably starting up your own business.

Open your wallet.

Initial and on-going fees are part of operating within a franchise. Upon purchasing the license, you are required to pay a lump sum to start using the franchise name. You also may need to foot the bill on the cost of purchasing the equipment to run the franchise.

You can forget any ideas you might have about buying stuff that you like more or works out cheaper, because you need to specifically buy the set items on the franchisors list. Then once it is up and running, open your wallet again. It’s time to pay royalty fees and a slice of your turnover to the franchisor.

Bad press spreads.

As a franchisee, you share the brand name with many other operators. This is usually great, but can turn bad very quickly if another operator gets some bad press.

You will instantly be seen as part of the problem and be linked negatively, even though it is only by name.

It would be hard to distance yourself from what happened as the general public will only see the name and not the individual franchisee as being in the wrong.

Investing in a franchise license may just be up your alley, but maybe the idea should just be flushed down the toilet. It depends on the sort of entrepreneur you are as well as the sort of risks you are willing to take.

If you are more of an easy going team player, then check out one of the many franchising options. If you are the type who believes rules are meant to be broken individual, try the path of establishing your own business.

But remember to use due diligence in regard to any decisions you make about franchising.

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Tags: Buying A Franchise franchise franchisee franchising

Career - 04/23/2015

34 Quotes About Time You Wont Want To Miss

Quotes about time, not having enough of it, are heard frequently around the office by people who seem to be wasting an awful lot of it. Quotes about time management, quotes about time efficiency, quotes about time flying, going too slowly, different time zones, time is money, having a time out and taking time off.

Fundamentally, time is all we have, and it’s either used well or wasted.

Quotes About Time

"Time flies like an arrow; fruit flies like a banana."Groucho Marx

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"Don’t spend time beating on a wall, hoping to transform it into a door."Coco Chanel

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"The time for action is now. It’s never too late to do something."Carl Sandburg

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"Time is a created thing. To say I don’t have time is to say I don’t want to."Lao Tzu

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"To achieve great things, two things are needed; a plan, and not quite enough time."Leonard Bernstein

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quotes about time

"All we have to decide is what to do with the time that is given us."Gandalf as written by J.R.R. Tolkien

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"Time is what we want most, but what we use worst."William Penn

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"How did it get so late so soon?"Dr. Seuss

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"Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin."Mother Teresa

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10.

"Take care of the minutes and the hours will take care of themselves."Lord Chesterfield

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11.

"Take time to deliberate; but when the time for action arrives, stop thinking and go in."Napoleon Bonaparte

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12.

"Time isn’t precious at all, because it is an illusion."Eckhart Tolle

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13.

"Your time is limited, so don’t waste it living someone else’s life."Steve Jobs

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See More Steve Jobs Quotes

14.

"You will never ‘find’ time for anything. If you want time, you must make it."Charles Bruxton

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15.

"The bad news is time flies. The good news is you’re the pilot."Michael Altshule

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16.

"Time is more valuable than money. You can get more money, but you cannot get more time."Jim Rohn

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17.

"Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein."H. Jackson Brown

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albert einstein quotes time

18.

"The only reason for time is so that everything doesn’t happen at once."Albert Einstein

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19.

"Time you enjoy wasting is not wasted time."Marthe Troly-Curtin

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20.

"Time is too slow for those who wait, too swift for those who fear, too long for those who grieve, too short for those who rejoice, but for those who love, time is eternity."Henry Van Dyke

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21.

"If you want work well done, select a busy man — the other kind has no time."Elbert Hubbard

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22.

"It has been said, ‘time heals all wounds.’ I do not agree. The wounds remain. In time, the mind, protecting its sanity, covers them with scar tissue and the pain lessens. But it is never gone."Rose Kennedy

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23.

"There’s no time limit, stop whenever you want. You can change or stay the same, there are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it."Eric Roth, written for The Curious Case of Benjamin Button

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24.

"Both young children and old people have a lot of time on their hands. That’s probably why they get along so well."Jonathan Carroll

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25.

"All my possessions for a moment of time."Queen Elizabeth

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26.

"Half our life is spent trying to find something to do with the time we have rushed through life trying to save."Will Rogers

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27.

"I’ve been on a calendar, but I have never been on time."Marilyn Monroe

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28.

"A committee is a group that keeps minutes and loses hours."Milton Berle

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29.

"The key is in not spending time, but in investing it."Stephen Covey

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30.

"It’s not enough to be busy, so are the ants. The question is, what are we busy about?"Henry David Thoreau

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quotes about time

31.

"The best thing about the future is that it comes one day at a time."Abraham Lincoln

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32.

"In truth, people can generally make time for what they choose to do; it is not really the time but the will that is lacking."Sir John Lubbock

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33.

"I am definitely going to take a course on time management — just as soon as I can work it into my schedule."Louis Boone

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34.

"Time is really the only capital that any human being has, and the only thing he can’t afford to lose."Thomas Edison

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Can you please spare the time to share this article or quotes?

Inspiration - 04/22/2015

Bitcoin Mining Goldrush Has Begun

Bitcoin mining is as simple as installing software on your computer, but is the time and energy investment worth the effort? Bitcoin is a digital currency, known as a cryptocurrency, that can be bought and sold for ‘real’ currency such as US Dollars.

Created in 2008 or 2009 (depending who you ask) by Satoshi Nakamoto (not their real name), but first described in 1998 by Wei Dai on the cypherpunks mailing list, bitcoins exist as a string of letters and numbers, stored digitally, created digitally and have no physical form.

Bitcoins can be used to pay for physical goods and services online and major brand names are jumping on board as a sign of legitimacy for the digital currency.

The creation of new bitcoins is an automated process accomplished by servers, called bitcoin miners, that operate on an internet-based peer-to-peer network that is not centrally managed by any single authority, like a government.

Anyone with a computer can be a bitcoin miner by simply installing software that generates bitcoins out of thin air.

How can this be of any value in the real world? Read on, my friends.

What Is Bitcoin Mining

The term ‘mining’ refers to the computational process involved in solving mathematical transactions that keep the bitcoin system up and running. Transaction blocks can be processed by a multitude of different miners who work together, and each get paid in BTC (the bitcoin currency) for a proportion of the work they have done to ‘solve’ the transaction.

Solving blocks and creating new bitcoins takes a lot of computational power. Currently, 25 new bitcoins are generated with every 10 minute block. This will be halved to 12.5 bitcoins during the year 2017 and halved continuously every 4 years after until a hard limit of 21 million bitcoins is reached during the year 2140.

The effort in generating bitcoins is usually achieved by a pool of miners, rather than one solo operator.

Mining for bitcoins can be risky business due to the value’s volatility, cost of hardware, drain on electricity and the rising difficulty in solving transactions.

Selling mined bitcoins is easy enough through trading platforms such as LocalBitcoins that allow miners to sell bitcoins directly to others safely and anonymously.

As far as currencies go, Bitcoin’s exchange value is like a roller-coaster ride, fluctuating wildly, sometimes by USD$100 in a day as experienced in April 2013. From trading as low as $2 per bitcoin in late 2011 to the giddy highs of 2013 valued at $260 a pop. Values are sure to rise and fall, but record highs are likely to be broken again.

Some enterprising folks are approaching mining with a business mindset, pouring cash and mining revenues into more and more hardware for the purpose of increasing their mining turnover.

How To Start Bitcoin Mining

It’s possible to can get your computer mining for bitcoins in just a few minutes. It depends on your computer’s capabilities and if you have a powerful graphics card. If you are not familiar with computer hardware, bitcoin mining may not be for you, but you can still be brave and jump in anyway.

To try mining for bitcoins using your computer’s CPU or GPU (on your graphics card) – grab a CPU/GPU miner, like GUIMiner, make an account at a Mining Pool such as BTC Guild

bitcoin mining

You’ll need a digital wallet to store your bitcoins. Just like a physical wallet to store your banknotes, a digital wallet keeps your digital currency safe. It is either stored on your computer, USB stick or with an online service (which I dont recommend).

Choose your wallet at the official Bitcoin website

Bitcoin Mining Hardware

Technophobes, look away now.

bitcoin mining machines

If this room of digital snakes excites you, bitcoin mining could be your thing! Pictured above, is an extreme set up of a GPU-based bitcoin mining operation. To get a sense of scale, see those racks with a fan sitting on top? That’s a normal PC fan usually found on the back of desktop computers. That whole setup is sitting on a big desk.

While you certainly don’t have to be that extravagant with your mining operation, to earn any serious coin, you need serious hardware.

There are some companies who sell hacked together GPU-based mining machines but those are already ‘old hat’.

The new breed of mining machines are called ASICs (Application Specific Integrated Circuit) which are designed solely to mine bitcoins and are vastly more powerful than GPU-based systems and consume a fraction of the energy, saving on electricity costs.

If you are considering purchasing an ASIC super computer, get ready to hand over your real hard-earned dollars because it will cost you. From Butterfly Labs, the lower end starts at a few hundred dollars ranging upto $30,000 per machine.

Bitcoin’s Advantages

Bitcoin has some major advantages over government backed currencies.

No Government Can Claim Ownership Of Bitcoins

The bitcoin transactional database is distributed and copied across hundreds of thousands of servers and computers in a peer-to-peer network. These redundant copies make seizing the bitcoin currency near impossible.

Governments can’t seize anyone’s bitcoin wealth because bitcoin transactions are anonymous, untraceable and only the owner can know their true wealth.

No Taxes

Since bitcoins are a global digital currency, there is no viable way to implement a bitcoin taxation system. The only time you would be taxed by your government would be at the time of selling your bitcoins for local currency. In most cases, this would be classified as income, therefore taxable.

Anonymity

Bitcoin transactions are untraceable to any specific person. The amount of bitcoins in an owner’s wallet is also private.

Unlike the traditional banking system, 3rd parties don’t have access to your personal financial data.

No Transaction Costs

Sending and receiving Bitcoins between users cost nothing. Once bitcoins are sent to someone, the transaction cannot be reversed.

Bitcoin’s Disadvantages

Bitcoins also have some disadvantages over government backed currencies.

Not Widely Accepted

Bitcoins are only accepted by a small group of businesses, however the numbers are growing. WordPress, Etsy, OKCupid (the dating website), many web hosting companies and other online merchants have begun to accept bitcoins as valid payment.

Government Bullying

As seen in the Paypal case against Wikileaks, governments have shown the willingness to interfere in legitimate business operations. In the Wikileaks case, the US government pressured Paypal to stop accepting donations to Wikileaks. The same pressure, theoretically, can be applied to merchants who accept bitcoins as payment for services.

Bitcoin Wallets Can Be Lost

If the hard drive storing your bitcoin wallet dies, or a virus corrupts data, or you forget your wallet’s encrypted password, your bitcoins have essentially been “lost”. Those bitcoins would be “lost” to the system forever, never to be recovered or used by anyone else.

Wild Fluctuation In Value

Some may see bitcoin’s value fluctuations as a disadvantage, and others may see it as an trading opportunity to “buy low, sell high”.

The value of Bitcoins is constantly fluctuating according to demand. This makes it difficult for online merchants to set a fixed price for products or services, which adds to confusion if a refund is to be made.

Dishonesty And No Buyer Protection

Since all bitcoin transactions are final and cannot be reversed, what happens when you’ve paid for goods that never arrive, and the seller refuses to refund or disappears entirely? Nothing. Kiss your sweet bitcoins goodbye.

Hard-coded Deflation

Currently, one block transaction is worth 25 BTC until 2017, at which time it will be halved. This is no speculation. This halving mechanism is built into the system to cause deflation of the currency.

Each bitcoin will be worth increasing more as time goes on until the total number of bitcoins maxes out at 21 million.

This system is designed to reward early adopters.

No Valuation Guarantee

If there is a run on the currency and a large group of investors decide to dump all their bitcoins, it’s value would decrease sharply and hurt other investors in the currency. It is entirely possible for bitcoins to be worth USD$0.01 each (conversely, it’s also possible to be worth USD$10,000 each).

Where To Buy And Sell Bitcoins

The Euro currency crisis piqued investor interest in digital currencies, who began to consider using bitcoins as a safe haven for their money. The wildly fluctuating values are also being eyed by currency traders looking to make a quick buck.

One of the world’s largest Bitcoin exchanges and online trading platform, Mt Gox, has encountered a lot of regulatory trouble and lost their position as the market leader for buying and selling bitcoins

New entrants like LocalBitcoins allow people to buy and sell bitcoins directly with each other, effectively bypassing regulatory hurdles faced by the big exchanges.

Timing is everything when trading bitcoins as much can be lost or gained within a short period of time. Some say trading in bitcoins is a gamble, so be tread carefully.

*IMPORTANT* This article does not constitute financial advise and you are fully responsible for your own decisions.

Disclaimer: Links to 3rd party sites included within this article denoted with /go/ in the URL may result in commission being earned if you decide to make a purchase.

Tags: bitcoinbitcoin miningbitcoinscryptocurrency

Technology - 04/18/2015

Affiliate Marketing Basics. Earn Hefty Commissions The Easy Way

Every good entrepreneur should be using affiliate marketing to build their passive income. All you need to get started is a blog or a website and the world is your oyster!

Affiliate marketing is the process of making money online by promoting other people’s products on your blog or website. It is simple and free to do, but it’s usually not a way to make money quickly.

Instead you need to think of affiliate marketing as a long term strategy for gaining an on-going passive income.

4 Basic Steps Of Affiliate Marketing

Affiliate marketing works a bit like this.

You provide a website or blog which is regularly visited by people who are interested in the topic you are writing about.
You then go out and find products related to that topic to use, review and promote to your audience.
People then see that you have recommended a product and then they go and buy that product.
You then receive a percentage of the product sale from the seller.

Still with me? Phew!
It is free, easy and once you have set it up, you can earn money by promoting those products. After all, that’s the “marketing” side of it.

But, like all good things, it takes time to create a sustainable income.

Essentially you will need to have a website or blog that has a lot of traffic coming to it, mostly from search engines such as Google, Bing or Yahoo.

To get a lot of traffic, you need to provide quality content on your site. To provide quality content you need to know what you are talking about and build a good and trusted reputation.

Affiliate Marketing Networks

Once your site is all good and you have regular traffic, then you can start looking at the different types of affiliate marketing networks you want to work with.

Each network sells different things and you will need to choose products that match the content on your site, or appeal to your audience.

It would be no good choosing TVs and DVD players if your site is about children’s shoes! You would not make any sales at all as the visitors to your site would be interested in shoes or clothing rather than electronics.

So choosing relevant products is essential, as is being able to give an honest review or recommendation about them. It is best if you actually own or have used the product yourself, as your readers will be able to tell the difference between a true and a made up review or promotion.

Then you need to sign up to your affiliate network.

They will give you a code to copy onto your site, together with a banner image, advertisement or text link to place on your page.

Your visitors will then click on this link to go to the website belonging to the seller and when they purchase from them, you will be credited as having sent them via your site.

Consequently, you get a percentage of the total sale cost given to you as a commission!

Percentage amounts vary between networks and different sellers, so shop around when you are deciding which ones to promote.

Top 4 Affiliate Marketing Networks

Here are a few credible affiliate marketing networks to get you started;

Clickbank

Clickbank is one of the most highly ranked affiliate marketers in the United States. It works by providing a connection between the sellers (in this case of digital content) and the affiliate marketers (us). Clickbank claim that they have paid affiliates over US$2 billion in commissions.

Commissions range anywhere from 10% through to 90% of the sale.

One of the most popular courses that teaches you how to earn commissions using Clickbank and other affiliate programs is Google Sniper

Commission Junction

Commission Junction has over 1000 different advertisers selling many different products. Once you have signed on as a member, you get to choose the products you wish to advertise on your site.

CJ have branded advertisers like Kmart and Starbucks, however each advertiser has the right to accept or reject you as a marketer. The choice is theirs, rather than yours.

Commissions vary and can be paid as a fixed fee per lead, fixed fee per sale or as a percentage of the sale price.

Share-A-Sale

share a sale

ShareASale offer a wide range of products to advertise on your website. Unlike many other marketing companies, you are able to see some of the product categories before you join up to the program.

As well as Pay-Per-Sale and Pay-Per-Lead, they also have an area on Green Products, where you can promote products related to environmental sources.

Commissions vary and each advertiser has the right to accept or reject you as a marketer.

Amazon Associates

Amazon Associates allows you to join up, and then promote products from Amazon on your site. You then receive a commission on any of those products your visitors buy, when they link through from your site.

You will also receive a percentage of any other products they buy during that same visit.

Due to the sheer size of Amazon’s product range, nearly everything can be sold for commission and Amazon even provide storefronts to help you sell items.

However, commission percentages paid for beginners start at just 4%. Only the top sellers can earn up to 25% commission of the sale price.

Remember that affiliate marketing is like running a business. You need to have a plan in place and choose products carefully.

Create valuable content that visitors will find interesting to read. Choose the products that you promote wisely and truly believe they provide value, rather than just eyeing the commission.

Disclaimer: Links to 3rd party sites included within this article denoted with /go/ in the URL may result in commission being earned if you decide to make a purchase.

Tags: affiliate marketingamazon associatesclickbankcommission junctionshare a sale

Technology - 04/17/2015

Why Market Research Is Vital For SEO

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Your target audience – your customer – the buyer – the person who will hand over their hard-earned dollars to you. Who are they? Market research is an essential ingredient to running a successful website and can impact your SEO efforts.

A target audience profile is a detailed assessment of your visitors characteristics, attitudes and behaviors. This information can be broken down into two main categories: demographics and psychographics.

Demographics describes who your visitor is, including their age, gender, occupation, location, marital status, income, education level, and nationality.
Psychographics describes why your visitors act the way they do. For example, you might determine that you have price-sensitive customers who choose the least expensive option. Another example is of trend-conscious customers who prefer the newest, most fashionable option. Likewise, the early adopter is someone who is open to choosing new, unproven options.

Market Research

By doing market research and profiling the people you expect to visit your website or buy the product you are selling, it’s important to understand exactly how to effectively communicate the products features, benefits and availability.

Once you know your audience, you can tailor blog posts and page titles for better click-through rates.

When you profile your audience correctly, you can save time and money by minimizing missteps stemming from inconsistent knowledge about the customer base.

Target Audience Profiling

market research

Source

Who is your target audience? What type of person are they? What is the purpose of their search? You may need to create multiple profiles to cover different types of demographics.

In the market research world, visitors can usually be segregated into two categories: decision-makers and influencers.

It is usually the decision-maker that will purchase your product and mostly isn’t interested in telling the world about it. Meanwhile, the influencer may share and discuss your product with their inner circle by clicking on your sharing buttons (go ahead, influencers – like and tweet this post!).

The decision-maker see’s what the influencer is enjoying and ultimately clicks through to your site to read a post or make a purchase based on the inherent recommendation from the influencer.

Let’s say, for example, we’ve decided to target the keyword phrase “homemade dog food recipes”. Who is searching for this and why?

This is all a bit of guesswork so we’ll make some bullet points to make it clearer.

WHO

More females than males.
35 – 60 years old.
Occupation: Stay-at-home.
Status: Married.
Income level: below average to average.
Education level: K12 (High School, no University).

WHY are people searching for “homemade dog food recipes”?

To save money
They enjoy cooking.
They don’t trust big brands.

Regardless of how much information you gather, it’s usually not enough. You almost always have to make some assumptions and estimates based on your experience. It’s just part of the SEO process.

In this example, I estimated the average age of females searching for “homemade dog food recipes” to be 35 – 60 years old. I’m guessing the younger crowd may be more focused on socializing, education or full-time work rather than cooking.

I am guessing they are staying at home where they have time to cook while their partner goes out to work, ie a married couple.

Don’t rush your market research and customer profiling process. The information you gather will be the foundation for many significant decisions, so it’s worth doing well the first time.

Once we have an idea of who the customer is, we can tailor our website design, graphics, colors, imagery, the copy (all the text on the page including page titles and meta tags) and how best to present offers that encourage visitors to purchase the product or just visit your website.

Targeting the right keywords in your backlinking strategy is also a vital component to market research. I use Market Samurai to analyze SEO competition and find untapped keywords.

When the targeted visitor lands on your site, they will feel like they’re in the right place and you have “captured” them.

Disclaimer: Links to 3rd party sites included within this article denoted with /go/ in the URL may result in commission being earned if you decide to make a purchase.

Tags: Search engine optimizationseotarget audiencetarget audience profile

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Technology - 04/16/2015