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If you’re reading this, you’re among just 20% of readers who make it past the headline. This article refers to a study by Conductor, who looked in the behaviors of blog readers and how the headline has an impact on what articles get read, nad which are skipped over.

With over 250 million blogs on the internet, competing for reader’s attention is fierce and getting an edge any way possible can help your blog stand out above the rest.

I’ve written about How Copywriting Killer SEO Page Titles Destroy The Competition before and this new study cements the idea even further.

Types of Headlines

Conductor tested different headline types to determine which resonate with readers by analyzing a large sample set of headlines from multiple content sources including BuzzFeed and The Huffington Post.

They found there to be 5 main headline types:

– Normal (Ways Matcha Green Tea Burns Fat)
– Question (What are Ways Matcha Green Tea Burns Fat?)
– How to (How Matcha Green Tea Burns Fat
– Number (30 Ways Matcha Green Tea Burns Fat)
– Reader-Addressing (Ways Matcha Green Tea Burns Fat While You Sit At Your Desk)

Conductor showed respondents headlines written in each style for three different articles and asked them to select the headline that resonated most.

According to the findings, “number” headlines resonated the most by far.

Overstating The Point

Conductor also tested a readers tolerance for superlatives in a headline. For example,

– 12 Ways to Catch a Fish (0 superlatives)
– 12 Best Ways to Catch a Fish (1 superlatives)
– 12 Best Ways Ever to Catch a Fish (2 superlatives)
– 12 Best Ways Ever to Catch The Perfect Fish (3 superlatives)
– 12 Best and Smartest Ways Ever to Catch The Perfect Fish (4 superlatives)

The results from the study showed that over half of readers preferred headlines with one or no superlatives.

Interestingly, it seems you can go wild with superlatives and really overstate the point to get the message across. Being somewhere in the middle is no good.

Capitalization

Next, Conductor surveyed readers about their preference for headline capitalization.

– How to speed up your blog like a pro (lower case)
– HOW TO SPEED UP YOUR BLOG LIKE A PRO (all capitals)
– How To Speed Up Your Blog Like A Pro (sentence case)

The study found a clear preference for sentence case.

The Study’s Conclusion

The best performing headlines are ones that explicitly state what the reader would get out of reading the article. The benefits.

Why do numbers in headlines work so well? It’s very specific and readers like to know exactly what they’re going to get for investing their time.

Contrast that with the least popular headline type, the question. This type of headline leaves some uncertainty for the reader, and uncertainty is certainly not best.

Remember, 80% of readers never make it past the headline, so craft your headline carefully and thoughtfully. It’s not just about SEO or being witty. Get the reader’s attention and be as explicit as possible about what your content will and will not do for them.

Although headlines should be *just* about SEO, you definitely should take search engines into account. It’s a fine balance between crafting a great headline and getting your target keyword in there.

The main thing to take away from the study is that the headline is at least as important as the article’s content, if not more so. If you can’t get reader’s attention to click through to your article, the content might as well not even exist.

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Dreaded Cracked Screen To Become Extinct. Smartphones Rejoice.

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You know the scenario. You’ve just dropped your phone and in that microsecond after gravity takes hold and that awful thump rattles through your ears, images flash through your mind of a spiderweb of cracked glass, petrified to discover a cracked screen, making your phone all but useless, never able to run your finger lovingly across your dear phone’s screen ever again.

In the world of technology, problems exist to be overcome and glass manufacturers may have just cracked this problem wide open (pardon the pun).

You’ll find Corning’s Gorilla Glass version 2 in your iPhone, iPad, Samsung Galaxy models and many notebook screens. As our phones get thinner, so too must the glass that used to protect the screens. As you make glass thinner, it become more brittle and prone to getting a cracked screen or shattering.

Cracked Screen Saver

Sapphire glass has recently emerged to compete with Gorilla Glass as the strongest glass cover for our precious screens, and Apple have used a sapphire lens on the iPhone 5 camera to prevent scratches from interfering with pictures and video.

Corning doesn’t plan make sapphire screens for smartphones. It’s new Gorilla Glass version 3 outclasses sapphire and Corning are keen to prove it.

Corning dismisses sapphire glass as the best solution,

"What would people say if a cover was invented that was about half the weight, used 99 percent less energy to make, provided brighter displays, and cost less than a tenth of sapphire? It so happens that Corning has already invented that cover, and it’s called Gorilla Glass."Jeffrey Evenson, Corning senior vice president

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While sapphire is admittedly harder to scratch than Gorilla Glass and a cracked screen is rarer, Corning claims that sapphire transmits 6% less light and produces optical distortions. Sapphire is also 67% heavier and more difficult to process the thinner it gets.

Jeffrey Evenson, Corning senior vice president, also claims Gorilla Glass can withstand three times the force needed to break sapphire, as seen in the video above.

Sapphire glass proponent, GT Advanced, a company which manufacturers sapphire products claimed quite the opposite during Mobile World Congress 2013, stating its sapphire panels were three times stronger than Gorilla Glass, saving phones from a cracked screen more often. Perhaps it’s all just technicalities. Were they referring to the older Gorilla Glass version 2, or the new version?

Regardless of which glass is the better of the two, competition in the field can only be good for consumers and the protection of our smartphones.

Gorilla Glass 3 has been installed on the Samsung Galaxy S4, and will appear in Asus Ultrabooks.

Future versions of Gorilla Glass are being developed and refined to improve screen performance in direct sunlight, and also kill germs and bacteria.

Sapphire glass is commonly found in high-end luxury phones and watches where a cracked screen would be an expensive affair to replace.

Tags:  cracked iphone screencracked screenGorilla Glasssapphire glass

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If you’re here to read some quick and easy steps to getting visitors to your blog, I’m sorry to disappoint and I must bring you back to reality. There is no quick and easy solution. The likelihood of your blog posts going viral is close to zero. The probability your blog will be viewed by thousands of people in your first month online is also quite small.

These are realities all bloggers must face and it takes a strong person to stand tall and say “That’s fine. I’m in this for the long haul!”

I’m not intentionally trying to be negative, but believe me, these realities come from hard personal experience in the world of blogging

Commit To A Timeframe Before Building A Blog

Most people started a blog and think “I’ll give this a shot and see how it goes” without qualifying the length of time they’re willing to “giving it a shot”.

Will you dedicate one month or 12 months before giving it up?

Promise yourself that you will not give up before number of months.

Why do I say months and not years? Because most bloggers don’t last a year. There I go again being negative, but I have evidence to go by.

In my day job as a web host, I see new websites popping up every day on my servers with bloggers who are bright-eyed and hopeful of a prosperous future online.

I tend to know when someone is committed to their blog. They pay for a full year of web hosting upfront and purchase a domain name

These bloggers have put their money where their mouth is and committed to 12 months of blogging. Frequently, those customers will renew their hosting again after the first year.

Compare this to a customer who’s paying for web hosting on a monthly basis. They tend to disappear before the year is out. The key difference here is the mindset of the customer – their initial commitment to seeing it through.

Give your blog enough time to grow and mature.

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What Is Enough Time For My Blog To Mature

The amount of time you’ll need to commit to your blog largely depends on the quantity of *quality* content you will produce on a weekly basis.

I have emphasized *quality* because it’s not just a matter of writing a quick 100 word post that has no value to your readers.

Another commitment you must make is this:

Promise yourself to write quality content consisting of at least number of words times per week.

The minimum number of words should be 300, but you may be happier committing to 800 words per post.

The minimum number of posts per week should be 1. Although, in reality, how much of a commitment is merely 1 post per week? Try commit to writing anywhere from 3 upwards.

If you fail to post consistently with quality content, your blog will fail to gain traction. Ah, I’m being negative again! I do apologize. But I have my reasons…

My point about posting quality content on a timely schedule comes down to giving the search engines (ie, Google) enough time to boost your blog post’s ranking, and thereby bring in more visitors. More content means more chances to be indexed in Google, where quality content gets higher rankings.

You see, although it’s not enough just committing to writing quality content, you also need to commit enough time for that content to be digested by Google and for your blog to become more trustworthy in Google’s eyes.

Blog Traffic Is the Killer Or Savior Of Your Blog

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Why do people give up their blog? Inevitably, it’s because no-one is reading it. All that hard work for what? 10 visitors a day!? Ouch.

You can see that there is a fair amount of commitment required and work involved in crafting your blog *before* you will even see significant traffic (visitors) to your blog.

Google will only rank your blog higher *after* you have done enough work, and only *after* Google has given your blog enough time to mature in order to gauge your commitment and trustworthiness.

So, this heading ‘Blog Traffic Is the Killer Or Savior Of Your Blog’ is the truest statement I can impress upon you. Traffic is everything when it comes to a blogger’s sanity.

Let’s put aside vanity, fame or making money from blogging. If your blog has no visitors, who could blame you if your commitment waivers? It’s only natural to look for social reinforcement to gauge how well you’re doing – that would be the number of blog readers.

The reality is that you may not see any social reinforcement in significant numbers for 6 months. Consider that when committing to your timeframe.

Treat Your Blog With Respect

If there’s anything else I can impress upon new bloggers and those who are starting fresh, it’s to treat your blog with respect. Visitors to your website will know instantly how much you care about your own blog by the look and quality of content.

Give your blog enough time to mature. Give your blog enough quality content.

Rome wasn’t built in a day. Neither is blogging success.

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We all want to increase Facebook likes for our individual blog posts and also our Facebook page. Especially when you’re a creating a brand for yourself, it’s important to avoid certain mistakes, just as much as taking the right actions.

Include Facebook Like Box On Your Website

One of the right actions to take, and one of the most fundamental for marketing your blog on Facebook, is to make sure you have a like button on your blog or website.

You can head over to the Facebook developer section here, and generate the code you’ll need.

From the above link, scroll down to find this box. Where you see the field “URL to Like”, enter your Facebook page address. That might be something like https://www.facebook.com/inscribd/

You can also choose whether or not to show faces alongside the Like button, and also customize the width of the area for the Like button.

Click on ‘Get Code’ and you’ll be given some options.

The easiest option is iframe

Copy the code given and paste it into the location of your blog or website where you want the Like button to appear.

Now that we have the fundamentals out of the way, there are some common mistakes marketers make when it comes to updating their Facebook page.

The good folks at Woobox have created the infographic below to show the primary reasons why Facebook users don’t engage with certain pages.

According to Woobox, over 80% of users “like” to see deals and promotions, and your page will be un-liked if you post too much, too often.

Check it out:

Increase Facebook Likes And Keep Readers Happy

Some key points we can take away from this study is the following:

• Ask your audience what they want to read,
• Don’t post too often, and keep it relevant,
• Give readers special promotions, discounts, coupons and freebies.

What turns you off from liking a Facebook page?

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How Copywriting Killer SEO Page Titles Destroy The Competition

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Crafting the perfect headline for blog articles or meta tag SEOpage titles is more fun than kneading a handful of silly putty. The title begins life as an amorphous blob containing a target keyword we want to focus on, nestled within a jumble of words. Trying to get our target keyword into the title, in the right place and making the title meaningful is quite a challenge. The title needs to be molded into shape so that it conveys the topic succinctly and includes our chosen keyword within a coherent sentence.

The title of a webpage, especially for blog posts, is not only crucial to encouraging visitors to read the page once they are on our website, but it’s also vital to getting visitors to our website in the first place.

Sometimes I’ll spend hours trying to craft the perfect headline for an article. I want the article to grab a person’s attention within 2 seconds. In order to do that, often I’ll spend a lot of time researching in Market Samurai (affiliate) the types of phrases and keywords people type into Google. This keyword research does 4 things for me.

1. Pinpoint the *best* keyword to focus on for SEO purposes,
2. Get an idea of the competition I should expect from my keyword use,
3. Find related topics/keywords that I can discuss in articles,
4. Frequently while researching one topic, I find myself getting off course but discover new topics for new articles.

More often that not, the research effort pays off when search traffic starts flowing in.

Crafting the perfect headline is not only essential for getting search traffic to a website but it also makes tweets and status updates far more sharable. The same logic applies to Pay-Per-Click (PPC) advertising, such as the Google’s AdWords program or Microsoft’s Bing Ads

SEO Page Titles For Better Click-Through Rates

In the code of a website, we have a meta tag called title. Google uses this tag as the headline of search results and it is the first, and perhaps only, impression we make on a prospective visitor. Without a compelling title that turns a vagrant into a reader, the rest of our words may as well not even exist.
Would you click on a search result listing like this one? Bad SEO page titles are bad, mkay? However, we can see there are 3 fundamental elements to the search result – title, URL and description.

While all three elements are important in their own right and shouldn’t be neglected in your search engine optimization efforts, I want to focus on the title. I believe it’s the #1 most important meta tag and getting it wrong can cost you valuable search traffic.

The title is essential to attracting the right audience and that audience will likely be searching for something very specific. We aim to capture them by utilizing the best keyword phrase in our headline and main copy of our page.

According to some of the best copywriters, you should spend half of the entire time it takes to write a piece of persuasive content – on the headline. I’ve read this a few times and I believe it’s true if you’re about to spend tens or hundreds of thousands of dollars on a marketing campaign. In the context of website titles or blog posts, I’d suggest tweaking your headline for a good 20 to 30 minutes after you already have your keywords known. Return to your headlines and titles after a few days and tweak them again with fresh eyes.

Let’s look at how bloggers, copy writers, magazine editors and salespeople write great headlines.

When in doubt, start with How, Who, Why, What, When …

One of the most famous ‘How’ headlines is How To Win Friends and Influence People (affiliate). This headline structure is powerful because directly after “how to” is a benefit – win friends. Then after “and” is another benefit. The subtle relationship between the 1st benefit and the 2nd suggests that if you can achieve the first, you can automatically achieve the second.

How about some more …

• How to Save Money and Retire Rich.
• How to Travel Central America on $17 a Day.
• How I Improved My Memory in One Evening.
• How a New Kind of Clay Improved My Complexion in 30 Minutes.
• How an Obvious Idea Made Me $3.5 Million.
• How Moving to Melbourne Improved My Sex Life.
• How Doctors Stay Well While Treating Sick People All Day.

Who …

• Who Else Wants a Great Website Themes?
• Who Else Wants More Fun and Less Stress When on Vacation?

Why …

• Why Some People Almost Always Make Money in the Stock Market.

What …

• What Everybody Should Know About Writing Great Headlines.

When …

• When Doctors Have Headaches, What Do They Do?

Then there’s lists, which always work great.

• Do You Recognize the 7 Early Warning Signs of High Blood Pressure?
• 11 Ways to Beat the High Cost of Living.
• Five Familiar Skin Troubles.
• Free Book Tells You 12 Secrets of Better Lawn Care.
• 8 Things You Can Do This Weekend to Repair Your Credit.
• 23 Things You Should Never Pay For.
• Eleven Secret Techniques That Make Bloggers Money.
• Lose 35 Pounds in Only 7 Weeks.
• How to Shave 5 Strokes Off Your Golf Score in 3 Days.

For Example

Remember, our titles should contain our primary keyword phrase that we want to rank for in search results. For example, let’s craft a headline to include the keyword phrase ‘homemade dog food recipes’. How about:

• 5 Homemade Dog Food Recipes That Improve Your Pet’s Health.
• Homemade Dog Food Recipes For Under $5 a Day.
• How I Pamper My Poodle With Homemade Dog Food Recipes.
• What Every Pet Owner Should Know About Homemade Dog Food Recipes.

Once you get the hang of it, it’s quite easy.

Old SEO Methods – Who Needs ’em?

You’re probably aware of the meta tag keywords. This tag was once the darling of SEO best practice. Just include your keywords in the HTML meta tags and boom! You’d rank in the search engines for those keywords. Well, obviously those days are gone and the keywords tag is completely ignored by the search engines.

Keyword over-stuffing has also fallen out of practice. It used to be common for titles to read:
Keyword 1 | Keyword 2 | Keyword 3 – Website Name

Google prefers to see a structured, meaningful sentence for the title.

SEO Title Best Practice

1. Title should be a coherent short sentence.
2. Primary keyword should be at the beginning of the title (or close to it).
3. Title display in search engines is limited to 70 characters.

Great For Social Media Too

Absolutely everyone should have social mediasharing buttons on their blog. Putting SEO aside for just a moment, your page title continues to hold significant importance when a visitor wants to share your page on their social network. Twitter, Facebook, LinkedIn – whoever – uses the title tag from your page as the status update, as can be seen in the image above.

Bonus Tips

Another important part of showing up in the search results is to include your target keyword phrase in the body of your page content. Google scans pages of your website to determine the topic. They don’t just look at the title tag.

It is not recommended to over-stuff your content with your keyword phrase either. Google is very good at detecting when you are trying to manipulate search results and you may be penalized for it. Google recommends that you write content for the reader, not for the search engines. Good advice.

Also read 8 Google SEO Mistakes That Will Choke Your Search Ranking

Tell us in the comments, how long do you spend crafting your headlines? What are your best titles?

Tags:  copy writingcopywriting website titlesSearch engine optimizationseoseo page titles

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Before you jump on board with free wordpress themes you’ve found during your search, there’s a few things you need to look out for and actively compare the free wordpress themes with paid premium wordpress themes.

When you first set up a blog with WordPress, you’ll be given a default choice of themes, which are quite boring. There’s no reason why the WordPress team couldn’t include a handful of awesome themes pre-installed, but it’s my opinion that they don’t in order to open the market to designers like iThemes for paid premium wordpress themes and other free wordpress themes.

Developing themes for WordPress can be quite lucrative for web designers and some of the premium wordpress themes deserve fair credit.

Conversely, there are developers from the open source community who live by the philosophy that software should be free. And don’t we love them for it!

Often though – and this applies to everything in life – you get what you pay for. That is, if you pay in peanuts, you might end up with a big lumbering elephant. Instead, we should be looking for a themes equivalent of a sleek cheetah, optimized for speed and to be lightweight in it’s download size.

That’s not to say you can’t find spectacular free wordpress themes. Free wordpress themes are a dime-a-dozen (er.. zero-a-dozen?). Finding the good free themes are actually just as hard finding good premium wordpress themes.

How To Choose The Best WordPress Theme

Even if you only want to get a free wordpress theme, I recommend taking a look at some paid themes as well. This will give you a good idea of the difference in quality and various design techniques to look out for.

What you need to look for are themes with a demo. You shouldn’t have to install themes just to see how it looks. Also, don’t rely on screenshots because you can’t test the functionality or proper layout on your screen.

You really should test a theme before deploying it on your main blog because you could regret it later. Spend a bit of effort making a wise choice to begin with and save yourself time and heartbreak down the track.

Testing WordPress Themes in Demos

If a theme’s author can’t get their own demo right, you certainly can’t trust them to get the theme’s inner code working well enough either.

1. Test All Links

Click on all the menu and navigation links. Click through to articles and make sure they all display as expected. Also make sure the ‘author’ link works – a link on the post author’s name. Often, that page is missing (because it’s technically not essential, but it’s nice to have).

2. Re-size Your Browser

A common web design technique called ‘responsive design’ adjusts certain elements of the theme to re-size as your browser window changes in size. Un-maximize your browser window and make it smaller. Notice if the website elements start shifting around.

Responsive design is recognized as good practice and your theme of choice should get bonus points for being responsive.

3. Load From Mobile

The web is quickly shifting to mobile devices and therefore you can’t just focus on desktop themes. Load the demo on your phone and tablet to see whether it still looks good.

Some themes will load a special mobile-optimized version while others might re-size elements to fit the mobile window, such as with responsive designs.

Free Vs Premium WordPress Themes

There is a common perception that when you pay for something, rather than get it for free, that the paid option would be better quality. With wordpress themes, it’s a bit of a mixed bag.

Premium wordpress themes can still have bugs, performance issues and missing components.

On the other hand, free wordpress themes can be so lightweight and “simple” that they just work, which gives those the upper hand over bloated premium themes.

Your choice of theme comes down to a balance between features and performance. Often, more features slow down a website so think hard about whether you’d need that flashy gallery or fancy menu system.

Where To Get Free WordPress Themes

Instead of just re-hashing what other bloggers have found, here’s a few links to check out:

wprazzi.com free wordpress themes.
inspiretrends.com best responsive wordpress themes.
webdesigntunes.com awesome responsive wordpress themes.

Where To Get Premium WordPress Themes

iThemes have over 130 premium wordpress themes and live demos of each.

iThemes are also the creators of the BackupBuddy plugin which automates backing up your entire wordpress installation to the cloud or sent to your email address.

If you are looking for an easy way to edit your theme of choice, try DIYthemes who provide great looking themes together with powerful layout plugins.

Modifying WordPress Themes To Suit

Often, you’ll find a near-perfect theme that’s missing just one feature or you want the layout to be slightly different. If you don’t know how to code, you could hire a web developer through Elance at very reasonable rates to help you mold your theme to suit your tastes.

Readers, what is your budget for WordPress themes?

Back in the early days of Facebook, it was considered a real mistake for parents to friend their children and especially their children’s friends. This resulted in the Facebook etiquette phenomenon for kids to limit their profile so the parents could only see certain information.

As Facebook became the most ubiquitous social network with well over a billion users, the younger and older generations grew to share the network equally and understand it’s value as a place for community engagement.

As Facebook matured, so did the user base and those prior limits that kids imposed on their parents are no longer relied upon.

Kids and parents alike now rely on unwritten rules of Facebook etiquette. Most of them are a set of “Don’ts”.

If you are a parent yourself, don’t make these Facebook etiquette mistakes.

Bad Facebook Etiquette

1. Don’t pressure your kids over 18 years old to fully open up their profile to you. Even though they’re your babies, they are now adults who make their own decisions and can expect to reserve some privacy.

Don’t be offended though. Down the track, your kids may loosen up a bit and let you in.

2. Don’t comment on every single picture posted on your kids’ wall or status update. At least you could pretend not to be stalking them.

3. Don’t like every single status update. Liking everything is like the boy who cried wolf. Clicking ‘like’ is not to be used as an acknowledgement that you’ve seen the status. ‘Like’ only if the status is worth liking. Not all are.

4. Do not request to be friends with your children’s friends. It’s creepy and may be stepping over the line.

If that child is under 18 and you have a legitimate reason, you may want to get permission from their parents first before even sending the request.

5. Don’t reveal private arrangements in comments or status updates.

“See you tomorrow at our house at 3” may seem harmless enough, but it’s a general rule not to give burglars a heads up that your kid’s place will be unattended at a certain time. Instead, send such comments in private messages.

6. Don’t tag your kids in embarrassing photos. Actually, don’t upload those pictures at all. Scrutinize every picture and decide whether your kid would be okay with it being online permanently – yes, pictures stay online forever!

7. Don’t be the first to reveal big news of family members. Give them a chance to do it first.

8. Don’t fight with friends of your kids via comments. Sometimes kids will post comments on pictures or statuses that may seem offensive to a parent but are just playful schoolyard banter.

If you are concerned about bullying, ask your child first before jumping into a slanging match.

9. Don’t post vague status updates that can worry your children or designed to generate concern and attention. “Gee, I hope my husband is OK”.

10. Don’t post complaint after complaint. Hey, here’s an idea. Try post something positive, a silver lining, a nugget of gold for the day. Don’t use Facebook to vent all the time.

11. Don’t only post overly lovey-dovey, ‘look how great my life is’, spiritual wisdom type updates.

These have their place in the right context but won’t appeal to everyone and may make your life look a bit fake.

Nobody’s perfect, even those lucky enough to have the perfect life at certain moments. If you’re in that boat, show some humility around your more unfortunate Facebook friends.

12. If someone has deleted a comment you posted on their wall, status or picture, it’s probably for a good reason. Don’t get mad. Think about whether your comment was inappropriate and just let it slide. Take it on the chin.

13. Don’t post too often. A few times a day may be the upper limit for most friends, where others may have a higher tolerance. A general rule: If you have nothing important to say, don’t say anything at all.

14. Don’t share pictures without permission. On Facebook, a user who shares a photo with their friends only (as opposed to publicly) has intentionally limited the reach of that photo. When you come along and share that photo with your own friends, it’s kind of like sharing a private conversation.

The same goes for status updates. It’s not your place to make these things public if it was never intended to be.

If you want to avoid the dreaded ‘unfriend’ situation, take notes from 13 Reasons To Un-Friend On Facebook And In Real Life.

Also read 38 Things Not To Share On Social Networking Sites.